INICIO | NOA ORGANIC

The 21st century will be a struggle between Organic and Synthetic concepts. Which group will you fit into?

With the spread of the (Corona) virus in 2020, the nations of the world unite in search of a single answer to remove this lethal disease from our midst for some of the more physically fragile social groups. At the beginning of the 20th century, the development of pharmaceuticals and synthetic chemicals (inorganic chemistry) occurs, becoming the main medical resource. The world undergoes a very important development in all fields. On the health issue, at first, it was an important evolution to treat and cure some ills that until then had no answer, consequently prolonging people's lives. Over time, the indiscriminate consumption of these chemicals has made viruses and bacteria increasingly resistant to current treatments. Amplified by their constant mutations, making this fight an endless war. We must pay attention to the consumption of so many synthetic chemicals, because it weakens our organisms.

Health in beauty salons

In the world of beauty we are witnesses of real crazes to achieve the much-desired beauty, not considering the unnecessary risks with our own health. The excessive use of synthetics can cause us irreparable harm. This attitude has become a cultural issue. Many companies encourage the use of these chemicals, even though they are aware of the harm they can cause, but for these companies the important thing is the financial benefit that can be given to these products. Some companies are also sold as organic, ecological and biological, even though their products are not what they promote. Many are pure synthetics, but are marketed as quality products that are not aggressive to human health. But all synthetics should consider the physical condition of their clients and prescribe them on a case by case basis, but in the world of beauty this is impossible, and one resorts to the generalized form, and this is a risk even if the concentrations are small. This is how the false natural, ecological, biological and even organic consumption came about. All with concentrations of synthetics in their formulations. Just as a glass of water can be filled drop by drop, a drop of chemicals can also destroy our health.

There are two forms of beauty: inner beauty which is the most important with nature. And the external beauty that many value above all and for this the cosmetic and hair cosmetics were created. To what extent should we sacrifice our health to achieve this perfect external beauty? Should we resort to synthetics to obtain faster results? What is beneficial for physical beauty?

The ecosystem has given us everything, a true organic chemistry that even so has to be used responsibly and not excessively, because everything in excess becomes poison. In this way we can achieve the beauty status we so longed for, without destroying our health. Because of supply and demand, organic raw materials are still more expensive than synthetic ones, but today the good results of organics can be appreciated immediately and, in many cases, with much more efficacy than inorganics, especially in hair cosmetics.

Nature is our greatest laboratory and can be an inexhaustible supplier, all we have to do is treat it with efficiency and respect. We must repay in care all that nature gives us, because nature creates, nature nurtures, nature saves.

Post-Covid-19, what will world politics and forms of social treatment look like? Will we continue to think that some are better than others, and that others are better than others? We don't have the answer. We will have to wait and see what lessons we can learn from all this.

We know that synthetics have helped us, but this help is becoming a point of imbalance in the human race. In the world of cosmetics, we want to do our part, bringing to society products that are truly 100% plant-based. You may think, is it possible?! You may say, this product must have some synthetic in it! We answer that we can make good and effective products without using synthetic (inorganic) chemicals, and for equivalent costs. Your beauty deserves to be vegetatively beautiful, free of synthetics.

It is time to understand what we are doing to ourselves; maybe I am not directly affected by my lack of awareness, but I can affect a fellow human being. Maybe I don't care about my neighbor, but I can be the neighbor of someone who thinks this way. It is time to change our way of thinking and acting, the excessive use of synthetics is transporting us to places never visited before, synthetics are exposing how fragile we are. When we create a synthetic, viruses and bacteria soon adapt. Our body becomes fragile, we have to understand that nature gives us everything we need. By her we were created, through her we nourish ourselves, and with her bases we can together save ourselves.